Where do you access the internet? Mobile advertisers like Jeff Kamikow are banking on the idea that you will access the web on your mobile device. And they have figures to back up their case. According to a new report released by Publicis’ Zenith unit, it forecasts that 75% of all internet use will be on mobile devices in 2017. This is up from 68% this year. It also estimates that this number will creep up to nearly 80% in 2018, which is more than double the number in 2012.
If that is the case, Jeff Kamimow and other mobile advertisers will be very busy. The report forecasts that 6o% of all internet advertising will be mobile advertising, and the total number for mobile advertising will reach $134 billion, which means it will be more than print, billboards, and other OOH advertising combined. The report looked at sixty countries nationwide. Spain was number one in the percentage of internet use through mobile devices at 85%. This was followed by Hong Kong, China, and the United States.
With this in mind, there will be no slowdown in mobile advertising in the very near future. In fact, the complete opposite will be the norm. Companies will need to make mobile advertising their number one priority, creating advertisements that best reflect how users access the internet and view their branding. They will then need to create a cohesive mobile advertising campaign that includes website advertising, social media advertising, and video stream advertising to best reach potential customers in different situations as they access their brand.