We’ve all heard the phrase “content is king,” but its ubiquity is in part due to the fact that it is true. We’ve all gone to websites where the content was bad or tried too hard and sounded more like a term paper than a conversation. Visitors who come to your website should be able to understand what you do, what services or products you provide, and what makes you stand out with ease. They should be able to accomplish what they want to on your site without too much trouble. Jeffrey Kamikow started out in print, so he could tell you that the content still matters greatly in marketing. Here are a few tips to keep in mind:
Keep It Conversational: If your visitors need a dictionary to understand your content, you are trying too hard. The goal of your website copy should be to appeal to as many people as possible – not just those in the industry. If there is too much jargon or technical terms, you may be turning off a key part of your potential base. Keep it conversational, but obviously make the content good. Check for grammar and punctuation too as this will make your site look unprofessional.
Keep the Home Page as Concise As Possible: In a few seconds, a visitor who comes to your site will make a decision whether or not they should keep looking or hit the back button. If there is too much content or, even worse, not enough, they’ll quickly choose to go elsewhere. Stick to the point and use your homepage content to show what you do and why visitors should choose your offerings.
Update Your Content When the Information Becomes Old: Like we said, Jeffrey Kamikow was a print man. In print, the content must always be relevant and up to date to maintain readership. The same holds true with your website. It’s important to update content when necessary to ensure it is relevant and obsolete information is deleted. If your information isn’t relevant, your visitors will quickly click the back button.